Tipis on the Guad
Tipis on the Guad is a USA-based company offering handcrafted tipis, play tents, and children’s accessories for creative and safe indoor and outdoor play spaces.
SEO Google Rankings - Verified in Google Search Console
Background
The website had limited online visibility and lacked a structured SEO strategy. To enhance search performance, a foundational SEO approach was implemented, focusing on technical SEO, on-page and off-page optimization, and backlink development.
Objectives:
- Improve Google search rankings for key product and category pages.
- Drive targeted organic traffic to product and collection pages.
- Build authority in the children’s play and home décor niche through high-quality backlinks.
- Establish a solid off-page SEO foundation for long-term online visibility.
Challenges:
- Limited on-page optimization (meta tags, headings, keyword mapping).
- Low organic traffic and minimal SERP visibility.
- Weak backlink profile and low domain authority.
- Competition from other premium children’s play tent and tipi brands.
Solution:
A comprehensive SEO strategy was implemented:
- Technical SEO Fixes: Cleaned metadata, resolved indexing issues, repaired broken links, and improved crawlability.
- On-Page Optimization: Optimized all product, category, and informational pages for relevant keywords and enhanced user experience.
- Backlink Campaign: Built authoritative, niche-relevant backlinks via outreach and guest posting.
- Analytics & Indexing Setup: Configured Google Search Console and Analytics for tracking and performance monitoring.
- Ongoing SEO Support: Continuous monitoring and updates to sustain organic growth.
Results
- Significant growth in organic traffic within the first 3 months.
- Product and category pages began ranking for targeted search terms.
- Backlink profile strengthened with high-authority, relevant links.
- Improved engagement from national and international audiences.
- Client now receives consistent organic inquiries and orders.
Client Testimonial
“Our website now gets real traffic, and our tipis are being discovered by families worldwide. The SEO and marketing strategy made a huge difference.”
100%
Website rank on multiple keywords.
50%
Website impressions increase
55%
Websites clicks increase
58%
Traffic increased in the last 3 months
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