A Technical SEO Audit is included in search engine optimization to make a website optimized to become search engine friendly. It will inform us what are the most probable causes that are not making a site perform best in the search engine rankings. You could be freelancing or with the Best Local SEO Agency in Dubai, but a proper audit will determine site performance, user experience, and organic search traffic. We are going to walk you through today within this tutorial on how to do a basic Technical SEO Audit and optimize your site ranking to its best.
What is a Technical SEO Audit?
Technical SEO Audit is technical website setup audit to verify and check whether it is of quality standard level high enough to meet search engines or not. Site speed audit, mobile-friendliness audit, indexability audit, and security audit as search engines’ ranking signals are verified here. Outsourcing an SEO Company in Dubai, they will conduct a proper audit to detect and rectify technical flaws and bugs that are damaging your site.
Conducting a Technical SEO Audit
1. Crawl Your Site
One of the activities in a Technical SEO audit is crawling your site using tools like Screaming Frog, Sitebulb, or Google Search Console. Crawling a site will reveal so-called:
- Broken links
- Duplicate content
- Redirect issues
- Missing metadata
Your SEO Agency Dubai will utilize the newest crawlers to crawl and inspect your site for mistakes.
2. Page Speed and Performance Test
Page speed is the strongest rank factor. Google PageSpeed Insights and GTmetrix tools test your page speed. The most common issues which will become the speed killer are:
- Large images
- Uncode-not-optimized code
- HTTP request bursts
- Server response idle time
An SEO Services Dubai firm will optimize your site, and that will result in better search ranks and an amazing user experience.
3. Mobile Optimize
Google likes mobile-friendly sites with mobile-first indexing. Test your website for mobile-friendliness with Google’s Mobile-Friendly Test. A well-optimized responsive mobile site:
- Responsively displayed
- Faster loading on a mobile device
- Easy to use
Have your site optimized if it’s not mobile-friendly by SEO Experts in Dubai.
4. Fix Indexing and Crawlability Issues
You can crawl search engine and index Pages. Use Google Search Console for:
Detecting index coverage problems
Scheduling new XML sitemap
Robust robot.txt file testing to block
A professional SEO Dubai company will fix index issues to optimize your website efficiently.
5. Organize Your Site
Organize your site to invite crawling and use by search engines and end-users. Follow the following best practices:
- Keep clean URL structure
- Use breadcrumbs
- Use proper heading (H1, H2, H3) for site organization
6. Get Your Site HTTPS
An optimized website will encourage the search engines to crawl the site and the visitors to navigate through the pages without any restriction.
Security is another ranking signal, and your website will be secured with an SSL certificate. Google prefers HTTPS websites over HTTP websites, and your website has to be hosted with an SSL certificate. One of the amusing White Hat SEO Dubai techniques.
7. Resolve Duplicate Content Problem
Copy content kills rankings. De-clone copy pages with duplicate copy using Copyscape or Siteliner. The fixer’s solution.
- Use canonical tags
- URL copying redirects
- Unique content for every page
8. Improve Core Web Vitals
Google’s Core Web Vitals score a website’s user experience as:
- Largest Contentful Paint (LCP) – content load speed
- First Input Delay (FID) – the responsiveness of the page
- Cumulative Layout Shift (CLS) – visual stability
Core Web Vitals optimization will have your site indexed much earlier. A Dubai Social Media Marketing Agency can even incorporate social metrics for technical optimization of engagement.
9. Streamline Internal Linking
Internal links help in link equity passing and permit anchor pages. Best practices are:
- Internal linking to useful internal pages
- Anchor text description is used
- Internal broken links are not used
Internal linking optimization enhances the site architecture and SEO metrics.
10. Backlink Audit
Backlinks remain a persistent ranking signal. SEMrush or Ahrefs audit your backlink profile. Disavow spam backlinks and spam links to eliminate impurities in your link profile.
11. Check and Monitor SEO Performance
SEO is a long-term process. Monitor and audit occasionally. Use Google Search Console and Analytics to monitor traffic pattern, keyword ranking, and user behavior on your website.
Conclusion
Technical SEO Audit cannot be overlooked so that the issues can be detected and resolved which can impact your site’s ranking on search engines. If your business is doing SEO in-house or looking for a SEO Company in Dubai. These steps are a guarantee of continuous optimisation and competition of your site.
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